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Sunday, December 15, 2013
Listerine Advert Analysis
Listerine Advert Analysis
Listerine is a brand of antiseptic mouthwash, it kills germs that causes bad breath.
Listerine helps strengthen teeth, freshen breath, kills bad breath germs and cleans the whole mouth. The product is to provide you with a fresher breath and to feel fresh every morning.
In the 1920's the target audience for the Listerine product were mainly achieve to young women's. Listerine capitalized on the fact that as young women age they couldn't find their true love because of their bad breath, they were unaware that even though he loved her, he couldn't stand the bad smelling breathe from the women mouth. This represents women as being weak without a husband or subservient to men. Essentially, Listerine wanted all of the single women's to believe the reasons they couldn't find a man to settle down with was because they had breath and none of their friends wanted to tell them. Listerine was to show that if the single women's used their mouthwash they wouldn't have to worry about it anymore.
In the poster words like tragic and pathetic are used to make women afraid of being single. This was commonly used in the past adverts to persuade young women's buying the Listerine product, so they don't have a bad smelling breath.
There is also repetition of the word bad breathe used in the poster to persuade you buying the Listerine product.This gives you more advice's of why should buy their product, it reminds you of your bad experience having a bad breath so it persuades you to buy their product in order to live a happy life.
Listerine is a brand of antiseptic mouthwash, it kills germs that causes bad breath.
Listerine helps strengthen teeth, freshen breath, kills bad breath germs and cleans the whole mouth. The product is to provide you with a fresher breath and to feel fresh every morning.In the 1920's the target audience for the Listerine product were mainly achieve to young women's. Listerine capitalized on the fact that as young women age they couldn't find their true love because of their bad breath, they were unaware that even though he loved her, he couldn't stand the bad smelling breathe from the women mouth. This represents women as being weak without a husband or subservient to men. Essentially, Listerine wanted all of the single women's to believe the reasons they couldn't find a man to settle down with was because they had breath and none of their friends wanted to tell them. Listerine was to show that if the single women's used their mouthwash they wouldn't have to worry about it anymore.
In the poster words like tragic and pathetic are used to make women afraid of being single. This was commonly used in the past adverts to persuade young women's buying the Listerine product, so they don't have a bad smelling breath.
There is also repetition of the word bad breathe used in the poster to persuade you buying the Listerine product.This gives you more advice's of why should buy their product, it reminds you of your bad experience having a bad breath so it persuades you to buy their product in order to live a happy life.
Monday, December 9, 2013
Positive and Negative representation
Positive and Negative representation
Representing women negatively
This is an advertisement of a bottle of ketchup, it is generally trying to achieve its audience by representing the bottle as a women's weakness. It is also representing that women didn't have chances in going first in those days, they were know of not being independent as they were to be the weakest compared to men and more emotional. This advertisement is trying to say that women can do something to surprise the men.
The target audience is mainly aimed at everyone: it can be an advertisement to show that women's do not need to struggle to open the bottle anymore and that men don't need to waste their energy over a ketchup bottle. The target audience is aimed at women's aged between 18-40 year old's and the women is represented as a middle class with interests towards showing their skills and abilities.
In the copy, the word women is underlined, emphasizing that the ketchup bottle is easy enough for women to be able to open it by herself without needing a men's help. This comes from the generalized idea that women are weak, as it can also be seen to have a strong gender stereotype. The image displays the women's face more than the ketchup bottle, which is putting emphasis on the women and how weak women's are. The yellow background creates a bright mood, along with the women's cheerful looking face expression, as their being represented as independent. Which assists in not making the stereotype a big issue in this advertisement.
Positive Representation
This is an advertisement representing women positively, it is advertising Schlitz beer. In this ad for Schlitz beer, her husbands take's a gentle approach and comforts his young wife, who had a breakdown after burning his dinner.This advertising poster is representing women as more emotional in the 1950's and not being independent, in need for their husbands help.
The women is in a kitchen, portray's that she is the housewife who cares for kids and does all the cooking for her family.
Representing women negatively
This is an advertisement of a bottle of ketchup, it is generally trying to achieve its audience by representing the bottle as a women's weakness. It is also representing that women didn't have chances in going first in those days, they were know of not being independent as they were to be the weakest compared to men and more emotional. This advertisement is trying to say that women can do something to surprise the men.
The target audience is mainly aimed at everyone: it can be an advertisement to show that women's do not need to struggle to open the bottle anymore and that men don't need to waste their energy over a ketchup bottle. The target audience is aimed at women's aged between 18-40 year old's and the women is represented as a middle class with interests towards showing their skills and abilities.
In the copy, the word women is underlined, emphasizing that the ketchup bottle is easy enough for women to be able to open it by herself without needing a men's help. This comes from the generalized idea that women are weak, as it can also be seen to have a strong gender stereotype. The image displays the women's face more than the ketchup bottle, which is putting emphasis on the women and how weak women's are. The yellow background creates a bright mood, along with the women's cheerful looking face expression, as their being represented as independent. Which assists in not making the stereotype a big issue in this advertisement.
Positive Representation
This is an advertisement representing women positively, it is advertising Schlitz beer. In this ad for Schlitz beer, her husbands take's a gentle approach and comforts his young wife, who had a breakdown after burning his dinner.This advertising poster is representing women as more emotional in the 1950's and not being independent, in need for their husbands help.
The women is in a kitchen, portray's that she is the housewife who cares for kids and does all the cooking for her family.
Sunday, December 1, 2013
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