Listerine Advert Analysis

Listerine Advert Analysis



Listerine is a brand of antiseptic mouthwash, it kills germs that causes bad breath.

Listerine helps strengthen teeth, freshen breath, kills bad breath germs and cleans the whole mouth. The product is to provide you with a fresher breath and to feel fresh every morning.

In the 1920's the target audience for the Listerine product were mainly achieve to young women's. Listerine capitalized on the fact that as young women age they couldn't find their true love because of their bad breath, they were unaware that even though he loved her, he couldn't stand the bad smelling breathe from the women mouth. This represents women as being weak without a husband or subservient to men. Essentially, Listerine wanted all of the single women's to believe the reasons they couldn't find a man to settle down with was because they had breath and none of their friends wanted to tell them. Listerine was to show that if the single women's used their mouthwash they wouldn't have to worry about it anymore.

In the poster words like tragic and pathetic are used to make women afraid of being single. This was commonly used in the past adverts to persuade young women's buying the Listerine product, so they don't have a bad smelling breath.
There is also repetition of the word bad breathe used in the poster to persuade you buying the Listerine product.This gives you more advice's of why should buy their product, it reminds you of your bad experience having a bad breath so it persuades you to buy their product in order to live a happy life.

Positive and Negative representation

Positive and Negative representation

Representing women negatively

This is an advertisement of a bottle of ketchup, it is generally trying to achieve its audience by representing the bottle as a women's weakness. It is also  representing that women didn't have chances in going first in those days, they were know of not being independent as they were to be the weakest compared to men and more emotional. This advertisement is trying to say that women can do something to surprise the men.

The target audience is mainly aimed at everyone: it can be an advertisement to show that women's do not need to struggle to open the bottle anymore and that men don't need to waste their energy over a ketchup bottle. The target audience is aimed at women's aged between 18-40 year old's and the women is represented as a middle class with interests towards showing their skills and abilities.

In the copy, the word women is underlined, emphasizing that the ketchup bottle is easy enough for women to be able to open it by herself without needing a men's help. This comes from the generalized idea that women are weak, as it can also be seen to have a strong gender stereotype. The image displays the women's face more than the ketchup bottle, which is putting emphasis on the women and how weak women's are. The yellow background creates a bright mood, along with the women's cheerful looking  face expression, as their being represented as independent. Which assists in not making the stereotype a big issue in this advertisement.

Positive Representation

This is an advertisement representing women positively, it is advertising Schlitz beer. In this ad for Schlitz beer, her husbands take's a gentle approach and comforts his young wife, who had a breakdown after burning his dinner.This advertising poster is representing women as more emotional in the 1950's and  not being independent, in need for their husbands help.

The women is in a kitchen, portray's that she is the housewife who cares for kids and does all the cooking for her family.

Annotation of poster

Advertising Appeal

Advertising Appeal

Need to nurture - every time you see a puppy or a
kitten or a child, the appeal is to your paternal or
maternal instincts.

History of advertising

Advertising
History of advertising

Early Advertising

• Advertising has been around since humans started providing each other with goods and services. It has been agreed to have begun along in newspapers, in the seventeenth century.
• In England, line advertisements in newspapers were popular. The great fire of London in 1666 was a boost to this type of advertisement as people used newspapers to advertise.

Advertising and the Industrial Revolution

• When goods where handmade by local craft man in small quantities, there was no need for advertising. Buyer and seller where known to one another. Packaging and branding were unknown and unnecessary before the industrial revolution.
• Manufacturers needed to explain and recommend their products to customers whom they would never meet personally. Therefore they needed to brand their products, in order to
  distinguish them from one another, and create mass recommendations to
  support the mass production and consumption model. Newspapers provided the
  ideal vehicle for this new phenomenon, advertisements.

Bubbles- The pears soap advertising Innovation

• An early advertising success story is that of Pears Soap. Thomas Barratt married into the famous soap making family and realised that they needed to be more aggressive about pushing their products if they were to survive. He bought the copyright to a painting by noted
  Pre-Raphaelite artist, Sir John Everett Millais, originally
  entitled 'Bubbles'.

The first advertising agencies

• It was not until the emergence of advertising agencies in the latter part of the nineteenth century that advertising became a fully fledged institution, with its own ways of working, and with its own creative values.
• A good early example of this is the advertising produced for Arrow Shirts by the copywriting team of Earnest Calkins and Ralph Holden, who hired Joseph Leyendecker to create an image for the campaign.

Advertising and the first world war

• Poster advertising was much more common in Europe than the US before 1914. When war broke out, all the various governments involved turned to posters as propaganda.
• One of the other consequences of World War I was the increased mechanisation of industry – and increased costs which had to be paid for somehow: hence the desire to create need in the consumer which begins to dominate advertising.

Advertising through the great Depression

• Advertising quickly took advantage of the new mass media, using cinema, and to a
  much greater extent, radio, to transmit commercial messages to a widespread audience.
  The first radio ad appeared in 1922, and,because direct selling was not permitted,
  broadcast a 'direct indirect' message about the benefits of living in a particular development in
  Jackson Heights, New York
• Advertising spending plummeted by around 60% after the Crash, and didn't return to 1920s levels until the early 1950s - although radio advertising spend did increase significantly in this period. Ad agencies were hard hit, often having to downsize considerably as the clients dried up.

Advertising and TV

• The UK and Europe, with government controlled broadcasting, were a decade or so behind America in allowing commercial TV stations to take to the air, and still have tighter controls on sponsorship and the amount of editorial control advertisers can have in a programme.
• Several different advertisers could buy time within one show, and therefore the content of the
  show would move out of the control of a single advertiser - rather like a print magazine. This became known as the magazine concept, or participation advertising, as it allowed a whole variety of advertisers to access the audience of a single TV show.

Madison Avenue - how the Mad Men came to be

• By the 1950s, advertising was considered a profession in its own right, not just the remit of failed newspapermen or poets. It attracted both men and women who wanted the thrill of using their creativity to make some serious cash.
• To that end copy and pictures had to be clear, simple, and provide a direct connection
  between customer and brand. He specialized, in the early days, in attention-grabbing campaigns that relied on a clever idea rather than a huge budget. One of his earliest, most successful was for Hathaway Shirts.

Advertising

                                                               Advertising

Tv advert


                                   

I like this advert as it makes me laugh. It is an entertaining and a catchy advert, the catchy background  music, the annoying expressions and the balloon sound compliment keep the eyebrows dance and the song stuck in your head. This also keeps you intrigued, watching the two kids moving their eyebrows in such fluid motions, confuses everyone how they do it.


Printed Advert

I like this printed advert because whenever I see it, it always reminds me of Christmas and the presents you'll receive on Christmas day. This advert also reminds me that the school holidays are also closer, which means there's more times for watching TV, sleeping and shopping all day long. I  also desires  to go and by the product, which is the coca cola, as I love the shape of the new product and  I will enjoy drinking it. It is one of my favourite drinks. The colours catches the audiences attention, as red is a colour of love and energy, which distributes you with the product with love and happiness.

Conventional Elements (Codes and Conventions)

Conventional Element

How is it used in Action/Adventure films?

Protagonist

The protagonist of a story is often called the main character. The plot revolves around the protagonist. There may be more than one main character. Protagonists are the good heroes of the films, they are usually are represented  as being confident, reliable, special, and the hero of the story, also stereotypically handsome. They usually wear bright colours, which symbolizes its arises from its powerful association in stories, this also signifies passion, danger and warnings.

They have different costumes which associates the warm and positive colours that tells us they have a good personality, associating with the most physical needs. 

Antagonist

The antagonist is the character who represents a challenge or an obstacle to the protagonist in a story. In some stories, the antagonist is not a person! The antagonist is used as the bad villains, who destroys  their relationship with others in order to take revenge . They are represented as being selfish, dishonest, and bad because of their costume and facial expressions.

They usually wear dark colours such as the colour black and purple. These colours are often used to portray something evil, depressing and scary. It is also a very powerful colour that portrays elegance and wealth, It is also a negative colour which appeals to the audience that there is something bad going on.

Other

Action scenes (car chases, races, battles)

In  action adventure Scenes are important to an Action Adventure film audience. They are usually the scenes that audiences enjoy the most as they create the most excitement. Action scenes are what audiences associate with watching Action Adventure films.

Violence

Action Adventure films often made violence look unrealistic with heroes being massively bigger, scary opponents and still winning fights. Action Adventure heroes would suffer punishment that would seriously injure or kill people in the real world and yet they would often survive with minor or no injuries. Action Adventure films often made violence look attractive by being exciting and often funny.

 

Plot

Plot is not just what happens in a story. Rather, plot is a pattern of cause and effect or conflicts upsetting  a situation. Plot is characters responding to those conflicts into some form of resolution.

Similarly, the plot in a film is not just what happens. The theme or message is the main point or points that the viewer draws from the way the characters respond to the obstacles or resolve the conflict in the film.

Location

The locations are used in action adventure films to show the setting of the film, where the film is located and the scenes going on. Action Adventure films shoot scenes in some exotic or far away locations that most people would have never visited. This makes the films more attractive as the audiences can see countries that they will never probably have seen in real life. However, some action adventure films are displayed in cities which are commonly known.

Soundtrack

 

Sound tracks are often as complicated as the image on the screen. Background music is used to add emotion and rhythm to a film. Usually not meant to be noticeable, it often provides a tone or an emotional attitude toward the story and/or the characters. This also views the understanding by linking scenes. It also builds tension and creates suspense for the audience, knowing what's happened.

    

Camera

Camera shots are used to demonstrate different aspects of a film's setting, characters and themes. Camera shots are very important in shaping meaning in a film. 

Camera angles are used to position the viewer so that they can understand the relationships between the characters. It very important for shaping meaning in film as well as in other visual texts.

Mise en Scene

Mise en scene refers to all the objects and characters in a particular frame. More specifically, it refers to the composition of the frame. When you use the term mise en scene, you are discussing where the setting is held to show the audience. This includes  – the setting and the actors; it includes costumes and make-up, props.

Editing

Editing is a way to form a narrative, both in the making and the viewing of a film. Editing speeds up the shooting process in ways outlined earlier it speeds up the viewing process by creating a rhythm of forward action. Editing describes the relationship between shots and the process by which they are combined.

  

Genre

This terminology is used in  a way of categorizing a particular media texts according to its context and style,it adopts the codes and conventions of other texts in the same genre,For example, the TV programme 'doctor who' and a comic book the' incredible hook' can both be categorized as a science fiction.

Representation

Representation is when the way people,places,and events are portrayed in the media and the message it sends.When representing a person media often focuses on their:age, gender, ethnicity, job,culture and nationality.To represent also means to symbolise,stand for,for example when you see a sign you can relate it to something, which represents it. Things can be described as re-presentation of things, so the media can represent the world.

Pirates of the Caribbean

Movie Sequences:)
Enjoy...........:)

Sound

Pirates of the Caribbean: Dead Man's Chest - Fighting for the key scene

Diegetic - Throughout the whole scene the sound of swords is heard a lot as that is what they are using to fight. This is diegetic sound as the sound relates to the action taking place on screen and the swords would really be making that sound in real life when they are being used to fight.
Other types of diegetic sound used are the sand on the beach, the bushes in the forest, the sound of cutting through objects such as flesh and rope, the sound of breaking wood, the metal beam hitting Jack on the head, the falling key, and creaking wood as these are all sounds which appear in the movie world and that the characters would be able to hear along with the audience as they take place because of the things that occur on screen.

Non-Diegetic - The entire scene features a piece of music that sounds fairly epic and dramatic. It fits with what is going on on screen but yet it is only there for the audience's benefit as the characters cannot hear it making it non-diegetic. It creates tension and suspense with the deep, rumbling drums and string instruments. As the pace and nature of the action changes the music changes along with it. This  music fits with what is going on on screen and the emotions it creates are the emotions you would expect to be having when watching what is on the screen.

It continuously repeats the sound of music of Pirates of the Caribbean which is instantly recognizable to the audience. It is this music that the audience can associate with Jack and his fellow crew involved in some kind of heroic action and so can immediately know that this is what is about to happen or is already taking place on the screen. It acts as a link between the pirates world and the real world as the audience can relate to it and it is a piece of music attached to Jack and his crew. It reminds the audience what they are watching and makes the audience feel as heroic and pirate like as Jack himself.

Camera angles and mise-en-scene

Pirates of the Caribbean- Curse of the Black Pearl-opening Scene

The opening scene starts off with a low camera angles focusing on the water. A shot of the water may not seem very 'creepy' but due to the fact that the colour of the water is grey may suggest a more sinister and early atmosphere.

Then the camera pans up towards the main focus point which at this point is the ship. This choice in camera work was done to ease the audience into the surprise and also makes it look more dramatic as it shows how large and domineering the ship is. Like the water, the main colours of the ship, which are grey, brown and black, show of the dark mood of the opening scene.

When the characters are introduced the main camera effect is a 'shot reverse shot' between the 2 characters on the screen at that point. This is done to prove to the audience that both characters are equally important and their physical and facial reactions need to been by the audience.
The setting at this point however has changed from almost sinister to a more calm and happy vibe. The colours are more warm and natural and the setting on board the ship looks rich and bright, proving to the audience the social class of the main protagonist.

After the confrontation between the two characters, the camera does an eye-line match between young girl and a small boy floating in the sea. This technique is used so the audience can see through the eyes of the actor and also doesn't leave them in the dark about what the actor has focused on.

However, not long after this there is another eye-line match between the main protagonist and a sinking ship in the distance.

The happy and calm vibe the audience would receive previous to the eye-line match suddenly changes back to a disturbing and unpleasant theme.




The opening sequence to any film is important as it sets the scene and sometimes introduces the characters to the audience. However I decided to write about this opening sequence as it had a mix of different camera shot ranging from low-angle and the beginning to a panning shot of the ship to a shot reverse shot of the characters to finally a eye-line match of the young boy and sinking ship. Not only did this opening scene include a wide range of camera angles but also the mise-en-scene changed drastically from grotesque to happy and back to disturbing in the matter of minutes.
This opening scene was a great example in how it pulls the audience in and sets of the theme of the film.

 

Editing Techniques
Pirates of the Caribbean 1- Jack kills Barossa

In pirates of the Caribbean - Jack kills Barbarossa ,The process of editing like the selection, timing and assembly of given shots into a film continuity – is a crucial element to the production of the film. There have been  purposeful jumps, fast-paced cutting and cutaways techniques are being  more creative control with the editor.

This enables the audience to realize what's happening. Post production editing affects the pace and rhythm of the scene in addition to building suspense and an emotional connection with the audience. 

 

Sound and terminology

Sound and Terminology

What sound are conventional to action/adventure
explain how music can be used to build up tension
Suggest how sound is used to attract its target audience
YouTube

Action films

This is film genre where in the story is largely told through physical action as opposed to dialogue. The action typically involves individual efforts on the part of the hero.

This major genre type includes films that have tremendous impact, continuous high energy, lots of physical stunts and activity, possibly extended chase scenes, races, rescues, battles, martial arts, mountains and mountaineering, destructive disasters (floods, explosions, natural disasters, fires, etc.), fights, escapes, non-stop motion, spectacular rhythm and pacing, adventurous heroes and non diegetic music-what the characters can hear within their world. diegetic sounds- sets mood and paste for audience.

For example:

Jaws

















The film jaw is known for its breath-taking sound tracker, which plays the main part in building up the tension , suspicion, and fear. The film jaws start of underneath to let you know both the setting and what type of thriller it use. You can also hear the sound of the ocean to give you the underwater feeling and a type of shot that makes you feel as if you were the shark swimming around hunting for food. In the music sequence whenever the shark is near or attacking it has it the theme tune which is made to build tension because when you hear that music you just know it’s the shark and that something is obviously going to happen. At some parts of the movie it does trick you by playing the music but nothing really exiting is going to happens. The movie starts at the first scene where teenagers are having a fun time and having a bonfire night at the beach playing some music. They are safe and nothing is going to harm them in anyway. It shows that the tension has gone away and that the shark is not present. Then two teenagers decide to run off and the sound of happiness start to fade away and the theme of music fade away in. Only the girl enters the water and the music is very quiet, slow and gradually increase in pace and this suggest


 We can attract target audience by:

What is Terminology?

The body of terms used with a particular technical application in a subject of study, theory, profession

What is sound?

Vibrations that travel through the air or another medium and can be heard when they reach a person's or animal's ear. A long surgical probe, typically with a curved, blunt end. A narrow stretch of water forming an inlet or connecting two wider areas of water such as two seas or a sea and a lake.

Camera Angels

Homework


Camera Angles    

Did you know......... Camera angles and movements combine to create a sequence of images, just as words, word order and punctuation combine to make the meaning of a sentence. You need a straightforward set of key terms to describe them.
              

Describing Shots

When describing camera angles, or creating them yourself, you have to think about three important factors

— The FRAMING or the LENGTH of shot

— The ANGLE of the shot

— If there is any MOVEMENT involved

When describing different cinematic shots, different terms are used to indicate the amount of subject matter contained within a frame, how far away the camera is from the subject, and the perspective of the viewer. Each different shot has a different purpose and effect. A change between two different shots is called a CUT.

 

Framing or Shot Length

1 . Extreme long shot

Extreme Long Shot

This can be taken from as much as a quarter of a mile away, and is generally used as a scene-setting, establishing shot. It normally shows an EXTERIOR, eg the outside of a building, or a landscape, and is often used to show scenes of thrilling action eg in a war film or disaster movie. There will be very little detail visible in the shot, it's meant to give a general impression rather than specific information.



The extreme long shot on the left is taken from a distance, but denotes a precise location - it might even connote all of the entertainment industry if used as the opening shot in a news story.

Long Shot

 2. Long Shot

This is the most difficult to categorise precisely, but is generally one which shows the image as approximately "life" size ie corresponding to the real distance between the audience and the screen in a cinema (the figure of a man would appear as six feet tall). This category includes the FULL SHOT showing the entire human body, with the head near the top of the frame and the feet near the bottom.
 While the focus is on characters, plenty of
 background detail still emerges: we can tell the
 coffins on the right are in a Western-style setting,
 for instance.

Medium Shot

3. Medium Shot

Contains a figure from the knees/waist up and is normally used for dialogue scenes, or to show some detail of action. Variations on this include the TWO SHOT (containing two figures from the waist up) and the THREE SHOT (contains 3 figures...). NB. Any more than three figures and the shot tends to become a long shot. Background detail is minimal, probably because location has been established earlier in the scene - the audience already know where they are and now want to focus on dialogue and character interation. Another variation in this category is the OVER-THE-SHOULDER-SHOT,
 which positions the camera behind one figure,
revealing the other figure, and part of the first
figure's back, head and shoulder.

Close up

4. Close-Up

This shows very little background, and concentrates on either a face, or a specific detail of mise en scène. Everything else is just a blur in the background. This shot magnifies the object (think of how big it looks on a cinema screen) and shows the importance of things, be it words written on paper, or the expression on someone's face. The close-up takes us into the mind of a character. In reality, we only let people that we really trust get THAT close to our face - mothers, children and lovers, usually - so a close up of a face is a very intimate shot. A film-maker may use this to make us feel extra
comfortable or extremely uncomfortable about
 a character, and usually uses a zoom lens in order
 to get the required framing.

Extreme Close Up

5. Extreme Close-Up

As its name suggests, an extreme version of the close up, generally magnifying beyond what the human eye would experience in reality. An extreme close-up of a face, for instance, would show only the mouth or eyes, with no background detail whatsoever. This is a very artificial shot, and can be used for dramatic effect. The tight focus required means that extra care must be taken when setting up and lighting the shot - the slightest camera shake or error in focal length is very noticeable




Camera Angles

The relationship between the camera and the object being photographed (ie the ANGLE) gives emotional information to an audience, and guides their judgment about the character or object in shot. The more extreme the angle (ie the further away it is from eye left), the more symbolic and heavily-loaded the shot.

1. The Bird's-Eye view

This shows a scene from directly overhead, a very unnatural and strange angle. Familiar objects viewed from this angle might seem totally unrecognisable at first (umbrellas in a crowd, dancers' legs). This shot does, however, put the audience in a godlike position, looking down on the action. People can be made to look insignificant, ant-like, part of a wider scheme of things. Hitchcock (and his admirers, like Brian de Palma) is fond of this style of shot.

A cameraman, raised above the action, gets a high angle shot

2. High Angle

Not so extreme as a bird's eye view. The camera is elevated above the action using a crane to give a general overview. High angles make the object photographed seem smaller, and less significant (or scary). The object or character often gets swallowed up by their setting - they become part of a wider picture.

3. Eye Level

A fairly neutral shot; the camera is positioned as though it is a human actually observing a scene, so that eg actors' heads are on a level with the focus. The camera will be placed approximately five to six feet from the ground.

4. Low Angle

These increase height (useful for short actors like Tom Cruise or James McAvoy) and give a sense of speeded motion. Low angles help give a sense of confusion to a viewer, of powerlessness within the action of a scene. The background of a low angle shot will tend to be just sky or ceiling, the lack of detail about the setting adding to the disorientation of the viewer. The added height of the object may make it inspire fear and insecurity in the viewer, who is psychologically dominated by the figure on the screen.

5. Oblique/Canted Angle

Sometimes the camera is tilted (ie is not placed horizontal to floor level), to suggest imbalance, transition and instability (very popular in horror movies). This technique is used to suggest POINT-OF-View shots (ie when the camera becomes the 'eyes' of one particular character, seeing what they see — a hand held camera is often used for this.

Convention Homework

I wrote the convention homework in my book

Summer Homework Action Adventure Films

Media Homework

Action/Adventure Films                                                                     Summer Home Work

 Task 1

Night at the Museum

The hero in this movie is Ben Stiller, known as Larry Daley the night guard at the American museum of natural history. It follows a divorced father trying to settle down, impress his son, and find he’s destiny. Larry is a clever and ultimately a good hearted person. Like most other characters in the movie, he is a brave guard who seeks to win the leadership of many others, which demonstrates he’s power. This tells me that he can become tricky and tough at times; as shown in the movie as being a loser to his son, but a leader to his friends. Larry is not above lying or stealing, but has hatred on the people who do. The colour grey on his costume symbolizes security, reliability, intelligence, staid, modesty, and maturity.

 

The villain in the movie is Cecil Fredrick; he is an elderly night guard about to retire from the American museum of natural history. I would describe him as a dishonest man, but working as a clever character. As part of the movie, he lied to Larry that he has never touched anything from the museum, whereas he did and asked Larry wise question before knowing him or handing him over the keys of the museum.

 This is an action/adventure film as it contracts with the hero thrust into a series of challenges, that include physical fighting and extended fight scenes. There were also fights and argues every night between the sculptures. The movie is mostly set in a period background and includes adapted stories adventurous heroes within the historical event. The background music also tells us there’s a mystery going on. 

Certain characters look and behave in a certain way, the audience finds this as a problem as some of the characters act in a way which their not represented. In this movie men’s look brave and heroic, I know this because in some scenes they defend others and take the risk of saving the museum.

Toy story 3

 

The hero and the star of the movie is woody; he is a cowboy pull-string doll, and Andy’s favourite toy. We all know this as Woody is the main character of the movie, in some scenes the position of the character adds to the atmosphere of the movie. The character smiles in most scenes, usually self-confidently suggesting that his confidence will be subverted in the humour. There are also other characters, connotataing how the story follows that group leader. This suggests that he is the hero as in the movie he is the one who solves problems, discovers the truths, and makes his friends happy.
 

 

The villain of the story covers Jessie; she is a cowboy girl and part of the woody’s round up gang. I know this because, from the movie she argued with woody on their way back to Sunnyside Day-care. This is why others think Andy threw them out, and she blames Woody. The reaction and her characteristic connote how she feels for others, giving us different side views from her character. This reveals herself as not contributing in the group, but suggesting realistic ideas.
 

The film proves to the audience that it’s an action /adventure film, as its film genre has one or more heroes thrust into a series of challenges. This story is an action film, as it tends to feature a resourceful character struggling against incredible odds. Such as, when woody and their group were trying to work their way out of sunny side day care, facing lots of challenges. The setting of this film introduces their action scenes preferably to display and explores exotic locations in an energetic way. This proves to us that each scene has a different setting.

Men’s are represented in the film as heroes, because they are the main focus and have a bigger role play, whereas women’s they tend to have more beauty. This is why most men’s in the movie fight for their friends and break out freedom. We all know this as in the movie woody was trying to save his friends and keep them all happy.

 

The Amazing Spiderman

The hero in this movie is spider man; he has special abilities including superhuman strength and ability to cling most surfaces. Spiderman is also extremely agile; has amazing reflexes and has a spider sense that warns him off impending danger. The colour blue on Spiderman costume connotes depression or coldness, which creates a quite cold atmosphere for the audience. It also applies that the film may have dark impressions. There is also red on Spiderman’s costume which connotes power, blood and pressure. This tells us that he has been rescuing millions of lives every day. I also know this as in a scene it shows him cling from one building to the other, recognising that he must be really at the top of the border and being known in their area and city.
 

The villain in the Amazing Spiderman is ‘The Lizard’; he is the enemy of Spiderman. In the story of Spiderman, there was a man called Curt Conner who was a genetic biologist who researched the ability of certain reptiles to regrow missing limbs, particularly to find a way to regrow his missing arm. After a test on himself, he transforms into a violent monster. I know this because a scary image of the ‘lizard’ is shown to intrigue audience. The colour on his costume is dark green, which is associated with ambition, green and jealousy.

This proves to the audience that it is an action/adventure film, as this film often uses their action scenes preferably to display and explores exotic locations in an energetic way. This is a film genre in which one or more heroes are thrust into a series of challenges that typically include physical feats, extended fighting scenes, and violence. The character is struggling into life threatening situation. And a villain which generally includes jealously for the hero.

 

Women and girls are represented in the film as helpless and incapable of defending herself, the posture and facial expressions contribute to this representation. The female character has been represented as delicate and feminine, whereas the male character is a domineering and described as a hero. There are strange contrast between the representation of men and women in ‘The Amazing Spiderman’.

 

Harry Potter and the philosopher’s Stone

In this movie the hero is Harry Potter, as he is definitely brave and daring, because his doing what’s despite the rules and he’s in Gryffindor. I know this as in the movie he was incredibly loyal to Dumbledore. We all know watching the movie that he can be quite irritable sometimes as it’s shown in many occasions. Overall he is the hero of this movie because he’s has a good heart, knows what’s right or wrong and is unafraid to do anything he can do due to what is right.
 

The villain of this movie is Voldermort, he is one unpopular wizard.  I know this because, even though he’s known for being incredibly powerful, a mere baby defeats him when he tries to kill it. Voldermort inspires such fear in his opportunities that they refuse to call him by his name, though using his name will conjure him up or alert him to their presence. The only people who call him by his name are Harry and Dumbledore. Overall, while Voldermort is present as an ominous shadowy kind of being, he doesn’t show up in person until the end of the movie.

The movie proves to the audience that it is an action adventure film, as the film is filled with action, spectacular, and enthusiasm. It also supplies the audience with electrifying excitement and presents us a hero to look up to. We also know this movie is adventurous as it has an exciting story to catch the audience’s attention, like when Harry tries to defeat Voldermort, using all his hopes and incredible power.

Women’s and girls are represented in the film as mainly being confident but emotional, I know this because in the film Hermione knew all the magic tricks, and learnt very quickly , whereas all the other boys were having a lot of trouble learning. Throughout the movie, females are represented to have talent and be more emotional compared to men, who are stereotypically seen as being more tough and less emotional. They are all represented as part of a group, which they tend to work and think as part of a team. Most Boys/men are the heroes of this movie; they have an active role, whereas women’s/girls have the passive role.

 

The Incredibles

The hero in this movie is Robert Bob Parr, known as Mr incredible. Bob possess tremendous strength, and heightened resistance to harm. He also has enhanced senses. In the movie he fights for his family, smell danger and save the city. The colour red on his costume symbolizes fire and blood, so it’s associated with energy =, danger, strengths, power, determination, as well as passion, desire and love for his family and wife.

The main villain in the incredible is Buddy Pine also known as Syndrome, a character voiced by Josen Lee. I would describe him as a person with complete lack of conscience, a direct result of sociopathy, making known for a mad scientist. This is evident that when Mr incredible was showing him as a completely amoral person without any regard for human life. Furthermore, he is depicted as a frustrated and spiteful character. The colour black on his costume signifies evil, unhappiness, elegance, and depth. Also, the colour white signifies cold and peace.

The film proves to the audience that it is an action adventure film as physical action takes procedure in the story telling. The film also has continuous motion and action including physical stunts, chases, fights, battles and races. The movie also revolves around a hero protecting the truth, but facing incredible odds to obtain it. The movie also provides an action filled, energetic experience for the audience.

 

In the movie, women are portrayed as independent and intelligent. I know this because, Mrs Incredible known as Elastigirl has a character that she has the confident to fight anyone in order to save her family and her friends. Men’s/boys are represented as heroes saving their city. This movie shows us that there were a lot of fight scenes going on.